If you are hosting an event where the focus is on helping the participants become better leaders within your company or within your industry, in addition to teaching workshops, you are going to want to bring in a keynote speaker.
A keynote speaker should help pull together the messaging and purpose of your event and provide those attending with the event with both information and inspiration. Before hiring a leadership development keynote speaker, there are several factors you need to take into consideration.
Figure Out the Objective of Your Event
First, you need to have a clear objective for your event. You need an objective that is clearer than just developing leadership skills.
Do you want to empower young entrepreneurs to start their own business? Do you want to empower women to speak up and take on more leadership roles? Do you want to teach your employees how to be better managers? Do you want people to learn how to be more personally productive? Do you want people to collaborate better on projects?
Leadership can mean many different things in the business world, so make sure you clearly define what you mean when you say the purpose of your event is to develop leadership skills.
There are numerous keynote speakers you can hire; when you have a clear objective for your event, you will have an easier time narrowing down the field and finding the right speaker.
Consider Your Audience's Needs
Second, you need to consider your audience's needs. You want to bring in a speaker who you feel that the audience will connect with. If you have an energetic workforce, maybe you want to hire a speaker who can fire up your workforce even more and give them concrete ideas for channeling their energy.
Do you have a more formal workforce that would respond better to someone who is a little more about facts and figures? Think about the overarching personality traits that define the audience at your event, and what type of speaker they will connect with.
One of the points of hiring a keynote speaker is to provide your audience with someone that they connect with.
Consider the Logistics of Your Event
Finally, you need to consider the logistics of your event. Will you have a small or large audience? Some speakers are better in more intimate settings, and other keynote speakers thrive when they have the energy of a big audience to work with.
Do you expect your speaker to use technology during their presentation? Some speakers like to just talk, and others like to include visuals. If you want visuals in addition to a speech, you need to hire someone who can provide that.
Where is your event located? Some speakers may only be willing to travel within certain areas, and other speakers may be willing to go anywhere.
In order to hire the best leadership keynote speaker, you need to have a clear definition of the type of leadership goals and objectives you want your event to focus on. You need to know what type of speaker your audience will respond to, and you need to take into consideration the logistics of the event