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Tips For Getting Acquainted With The ESL System For Your Retail Business

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Owning a retail store has its advantages as well as disadvantages. One of the disadvantages is that as the owner, you are responsible for pricing the items to be sold in your store. Not only is pricing time consuming, but in many situations, the prices routinely change, which means you most likely are constantly changing the prices on hundreds of items. A great solution to avoid having to do pricing labels by hand is with an ESL shelf tag system. ESL (electronic shelf labels) are much more efficient than using a standard printer or even worse creating labels by hand. Here are a few tips to help you get acquainted with your ESL system.

Various Types of Labels

One of the best things about an ESL system is that you can create a wide range of  labels types, including vinyl, plastic, and even magnetic. The labels you use depends on where you intend to place them as well as how long you intend for them to remain in place. For instance, if you are placing the labels in an area that is subjected to moisture, such as in the coolers, you may want to consider using vinyl labels. If you are placing labels on a shelf of items that routinely have price changes, you may want to consider magnetic labels for quicker removal.

Where Can the Labels Be Used?

You control the size and type of the labels, so using an ESL system means you can create labels of almost any size. They can be used for shelves, on aisle crates, windows, doors, and even near the cash registers. It is important to keep in mind when choosing the labels that you should use a type that is appropriate for the surface in which it will be used. For instance, if the labels will be used for aisle crates, consider using plastic labels for easy placement and removal. On the other hand, if the crates are broken down after they are emptied, the paper labels that stick in place may be used to avoid excessive waste of plastic or vinyl materials.

One of the best things about ESL systems is that even if you have regular price changes or you are promoting a special for one day only, you can quickly change the labels to suit the price of the day. If you are new to using the system, it's helpful to become familiar with how the data is entered and received through the POS (point of sale) system. It may also be helpful to create a few different types of labels to help narrow down your favorites.


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